Now that the Manchester United home jersey for the 2015/16 season has been unveiled by adidas, here’s an interview with the man responsible for creating the design, adidas senior designer Inigo Turner:
How many people are involved in the planning, developing and making of the kit?
Not so many. In terms of the content itself, usually from over here, we have myself as designer and my superior and we’ll share it among the teams. We have around eight designers, our marketing colleagues and the product manager. The development guys are the ones who actually make the jersey come to life in the end. Obviously, we also run it through our communications department as well because they produce the material you see in videos and the printed media.
Why the classic look?
We have a few directions and then discuss it internally and see which one best fits the story we want to tell. We’re pretty confident with the whole story about the two partners coming back together that this was a clear direction and one we’re really comfortable with. We felt the first jersey back should be a celebration of this so it needed to be red, the V-neck was very iconic and very much a Manchester United adidas shirt and, obviously, just the three white stripes. This means, on a very basic level, this was a clear winner. It wasn’t so difficult in the first season because we’ve waited a long time and wanted to celebrate the look of us both together.
Is there a certain type of red used on the strip?
It is called ‘real red’. It was crucial that the red used is correct. The club has an archive of jerseys, all of which have a similar red to them, so we wanted the color which United are synonymous with now and also the one which is close to the one we had in the past. So it involved looking at the current red and then checking it against the one we had on the old adidas shirt. They’re not actually that far apart so we chose one which fits for both. It’s a unique red for the club and we hope the fans will like it.
What are the future plans for the away kit?
The colors are definitely not set as the away strip changes more than the home kit. The away ones are always an area where we can try new things and it’s usually an important discussion with the club. There is more of an experimental process. For instance, the adidas designs in the early nineties were marmite jerseys, so you either loved them or hated them, but they have become quite iconic now.