With the success of the International Champions Cup soccer tournament, the event organizers have announced that the competition will be expanding to Asia in the summer of 2015.
“The 2014 Guinness International Champions Cup featured the largest soccer crowd ever in the United States, continually put world-class soccer on display across North America, and Monday night in Miami was no exception,” said Charlie Stillitano, CEO of Relevent Sports. “Manchester United and Liverpool have a tremendous rivalry and proved once again, this tournament is much more than a collection of friendlies and we look forward to continuing these traditions in the United States and Asia.”
According to a spokesperson for Relevent Sports, the 2015 International Champions Cup will expand the scope of the competition to play games throughout the United States, Asia and possibly other continents.
Relevent has signed an agreement with TLA Worldwide, who subsequently have partnered with Nine Live to organize games in Asia.
“With this agreement TLA has made a significant move to diversify its activities into the world’s most popular sport,” said TLA Worldwide Chair Bart Campbell. “TLA will play a central role in bringing some of the world’s most widely followed clubs and iconic brands to one of the most dynamic regions of Asia.”
From 2013 to 2014, the International Champions Cup has featured world-class teams such as Manchester United, Chelsea, Real Madrid, AC Milan, Juventus, Liverpool, Manchester City, Inter Milan, AS Roma and several other teams.
The advantage of expanding International Champions Cup to Asia is that no matter whether the biggest clubs in the world tour the United States or Asia every summer, the event organizers will be able to invite the teams to participate in the annual competition.