What Will FOX Sports’ World Cup Coverage Look Like?

Obviously FOX understands the amount of investment they’ve made in the sport in terms of rights. The production value of its programming is fine in terms of how everything looks very flashy and modern. But now it’s time for FOX to invest some serious money in talent so it can be a “testament to [their] belief in the sport and [their] belief of soccer on television in the United States.” Otherwise, those are just empty words.

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