Chelsea manager Jose Mourinho stars in a new TV commercial to promote the upcoming season of Premier League soccer on BT Sport. The video promo features Rio Ferdinand and Daniel Sturridge, in addition to The Special One.

“Get ready for another unmissable season on BT Sport. You have to see it to believe it.”

Mourinho was recently unveiled as BT Sport’s latest signing ahead of the new Barclays Premier League season. The Chelsea boss has agreed a three-year deal that will see him carry out various roles, including making football programs and appearing as a football expert, while also acting as a BT Sport ambassador.

Arsenal fans may want to look away instead of watching this video.

Mobile app users, watch the video here.