One of the traditions of World Cup coverage on British television is a memorable and lengthy opening title sequence. It’s often a competition between the BBC and ITV to see who can create the better one.
For this year’s World Cup, ITV’s opening title sequence is certainly Brazilian. I’m still trying to determine whether I like it or not, but it’s certainly worth watching.
If it moves you one way or another, feel free to share your opinion in the comments section below.
Mobile app users, watch the video here.