NBC Sports has launched a new TV commercial to remind soccer fans in the United States that it is the “home” of the world’s greatest players.

The new commercial launched tonight in select markets during half-time of the US-Ghana game on ESPN. The new Premier League season kicks off on NBCSN/NBC on Saturday, August 16 — just over a month after the World Cup ends.

Smart marketing by NBC to appeal to soccer fans during a huge game when everyone will be watching.

Mobile app users, watch the video here.