Chile have come out with one of the most inspirational commercials for the World Cup so far. Banco De Chile presented their World Cup promotion using the 33 miners from Puerto Esperanza to be the leaders of La Roja when they march into Brazil.
The scene takes place back in the area where these miners were trapped for over 70 days back in 2010. The commercial shows the miners grabbing bits of dirt that they will take to Brazil to spread all over La Roja’s training ground in Toca da Raposa II, Cruzeiro’s training ground in the outskirts of Belo Horizonte.
The leader of the miners, Mario Sepulveda, was the miner that stole the spotlight in this promo. Sepulveda narrates the trials and tribulations that they went through during that time.
“It’s the refection of the strength and will that we gathered to survive. This is what we want the national team players to have. (We want them) to think about the love and faith that the Chilean people have in them.”
While he talks about the situation and how their spirit helped them over come the adversity that destiny put them in, you start to see images of the national team in their best moments flashed alongside images of the rescue efforts in the mine.
“Spain is difficult? Netherlands are difficult? We don’t fear the group of death, because we’ve beaten Death before.”
Now let’s see if they can beat their rivals as well in the World Cup
Mobile app users, watch the video here.