ESPN have released another new video in their series of promos for the 2014 FIFA World Cup. While this one won’t win any awards, it’s a smart concept and it’s something that illustrates how important and pervasive the World Cup tournament is around the world.

Entitled “Time Zone,” the video shows how when the World Cup starts, every fan around the globe has to adjust their schedule to Brazil’s, which means they have to make a little extra effort to watch their team’s matches.

Mobile app users, watch the video here.