beIN SPORTS released a new viral video several weeks ago to encourage soccer fans to subscribe to its network.

That we didn’t notice it until now is a sign that the video didn’t work that well, and that beIN SPORTS did a poor job of announcing it. They even have a website to promote it. However, that aside, it’s still worth watching. Whether you’ll love it or hate it, let us know in the comments section below.

By the looks of it, beIN SPORTS must have paid a lot of money to a creative advertising agency to have them produce this video. While it’s shot very well and is humorous, it doesn’t change the fact that (1) beIN SPORTS isn’t available on all TV provider systems (especially cable) and (2) that beIN SPORTS has more rights than bandwidth, which means that they can’t show all of the games it has rights to on television. Yes, beIN SPORTS has its online streaming service named beIN SPORTS Play, but currently there are only 9 TV providers that allow you to access it.

Maybe the video will help raise awareness of beIN SPORTS? Or maybe not.

If you’re reading the article on a mobile device, watch the video here.