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Liverpool-Chelsea Game On NBCSN Most-Watched Early Match in U.S. History

liverpool chelsea1 Liverpool Chelsea Game On NBCSN Most Watched Early Match in U.S. History

Viewing figures are in for NBCSN’s live broadcast of Liverpool against Chelsea, the biggest match of the 2013/14 Premier League season. The 9am ET broadcast was watched by an average of 940,000 viewers, which ranks as the most-watched early (pre 10am ET) soccer broadcast ever in the United States and the third most-watched game ever on cable (behind the 1.033 million who watched the Manchester derby on ESPN in April, 2012, and the 1.019 million for Chelsea-Manchester United on NBCSN in January, 2014).

The viewing audience of almost 1 million soccer fans in the United States on a Sunday morning is incredible. Recently, one of NBC Sports’ executives told The Hollywood Reporter how the network has uncovered a ratings bonanza for early morning weekend television that usually runs reruns or infomercials.

“The ratings continue to deliver and grow and we’ve uncovered a new daypart,” Jon Miller, president of programming, NBC Sports and NBC Sports Network.”Rarely has anyone gone out and attacked that daypart because most people didn’t think there was an audience there, but we’ve proven that there is from August to May.”


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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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