NBA basketball star Kobe Bryant stars in a brand-new World Cup TV commercial, and proudly wears the USMNT World Cup jersey.
The video takes Bryant back to his days growing up in Italy learning the game of soccer, and how those skills translate to his success on the basketball court. It’s the first of three videos from Panini to promote its World Cup 2014 sticker collection that’s now available in stores nationwide.
According to Panini, the goal of the video is to highlight the excitement and affinity fans and collectors have for the FIFA World Cup and the FIFA World Cup Sticker Collection that Panini has been producing since 1970 and a Collection that is revered by World Cup fans globally.
The three-part video series, entitled Who Do You Collect, will also feature Andrew Luck.