Mute the TV and listen to audio of USA vs Honduras from 9.30pm ET with Matt Lichtenstadter. »

TUES, 5PM ET
PAN1
HAITI1
TUES, 7PM ET
USA2
HON1
WED, 8PM ET
COS
JAM
WED, 10:30PM ET
SAL
CAN
THURS, 7PM ET
TNT
GUA
THURS, 9:30PM ET
MEX
CUBA

ESPN Debuts New 30-Second Ad to Promote Its Coverage of FIFA World Cup 2014 [VIDEO]

espn world cup 600x336 ESPN Debuts New 30 Second Ad to Promote Its Coverage of FIFA World Cup 2014 [VIDEO]

Today marks 100 days until the 2014 FIFA World Cup kicks off in Brazil. To coincide with the 100 days mark, ESPN has debuted a new 30-second ad to promote its coverage of the World Cup.

The 30-second ad, currently running on ESPN, highlights the tournament’s rich history with Brazilian culture and its impact on the beautiful game. ESPN is the exclusive U.S. English-language rights holder for the event, which will run from June 12-July 13, 2014.

The spot, developed by ESPN’s award-winning marketing team, tells the story of Brazil through a soccer lens. To remain true to the Brazilian authenticity, the ad is voiced in Brazilian Portuguese, with English subtitles, by internationally renowned Brazilian musician Seu Jorge, whose deep and gritty voice lends a unique sound to the campaign. Additionally, the background song featured is Bat Macumba by Brazilian band Os Mutantes.

Artistic, yes. Memorable, not so much.


This entry was posted in ESPN, World Cup 2010, World Cup 2014. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>