Sign up for the free World Soccer Talk daily email newsletter for TV schedules, news and more »

THURS, 1PM ET
CAG
JUVE
THURS, 2PM ET
ATL
HOS
THURS, 3PM ET
NAP
PAR
THURS, 4PM ET
ELC
VAL
THURS, 4PM ET
MAL
COR
FRI, 2:45PM ET
VIGO
ALM

NBCSN Begins Playing Mini-TV Commercials During Premier League Matches

nbcsn NBCSN Begins Playing Mini TV Commercials During Premier League Matches

If you live in the United States and you were watching NBCSN’s broadcast of Chelsea against Manchester United on Sunday, you may have noticed that the network played a mini-TV commercial in the top left corner of the screen during the broadcast of the match.

The 10-second TV commercial for an automobile manufacturer appeared in the 67th minute of the match between two of the biggest teams in Premier League soccer. The TV commercial was displayed over the score bug (watch the video below). And as soon as the full-motion commercial ended, the score bug returned to its previous state.

This is the first weekend where NBCSN has begun testing the new advertising unit. The network has increased the number of advertisers throughout the season who have their named displayed next to the score bug during Premier League matches, but this is the first weekend where we’ve seen a mini-TV commercial used.

While NBCSN’s use of advertising on-screen during Premier League matches is nowhere near as intrusive as broadcasts of soccer games in other countries, yesterday’s advertising during the game represents a departure for NBCSN.

Many of us understand that NBC Sports Group is in the business of generating revenue, but is this type of advertising too intrusive and does it detract from the experience of watching a soccer game on television, or not? Is this the start of NBCSN trying to find and sell new ways to advertise to soccer fans considering the lack of commercial breaks during a typical 90 minute broadcast, or did most of us not notice the ad at all and have no issue with it?

Share your opinion in the comments section below.

H/T to World Soccer Talk reader Guy Robert for the story idea.


This entry was posted in Leagues: EPL, NBC. Bookmark the permalink.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
View all posts by Christopher Harris →