NBCSN Begins Playing Mini-TV Commercials During Premier League Matches

If you live in the United States and you were watching NBCSN’s broadcast of Chelsea against Manchester United on Sunday, you may have noticed that the network played a mini-TV commercial in the top left corner of the screen during the broadcast of the match.

The 10-second TV commercial for an automobile manufacturer appeared in the 67th minute of the match between two of the biggest teams in Premier League soccer. The TV commercial was displayed over the score bug (watch the video below). And as soon as the full-motion commercial ended, the score bug returned to its previous state.

This is the first weekend where NBCSN has begun testing the new advertising unit. The network has increased the number of advertisers throughout the season who have their named displayed next to the score bug during Premier League matches, but this is the first weekend where we’ve seen a mini-TV commercial used.

While NBCSN’s use of advertising on-screen during Premier League matches is nowhere near as intrusive as broadcasts of soccer games in other countries, yesterday’s advertising during the game represents a departure for NBCSN.

Many of us understand that NBC Sports Group is in the business of generating revenue, but is this type of advertising too intrusive and does it detract from the experience of watching a soccer game on television, or not? Is this the start of NBCSN trying to find and sell new ways to advertise to soccer fans considering the lack of commercial breaks during a typical 90 minute broadcast, or did most of us not notice the ad at all and have no issue with it?

Share your opinion in the comments section below.

H/T to World Soccer Talk reader Guy Robert for the story idea.

48 Comments

  1. Goon January 20, 2014
  2. Ian January 20, 2014
    • Christopher Harris January 20, 2014
      • Ian January 20, 2014
  3. jdk January 20, 2014
  4. fsquid January 20, 2014
    • Smokey Bacon January 20, 2014
      • jtm371 January 20, 2014
  5. Dodge Buck Night January 20, 2014
    • Christopher Harris January 20, 2014
      • Pakapala January 20, 2014
    • CTBlues January 20, 2014
      • Christopher Harris January 20, 2014
    • IU Gonzo January 21, 2014
  6. Jim January 20, 2014
    • mahluf January 20, 2014
  7. Paul January 20, 2014
  8. zoomfergie January 20, 2014
  9. Frill Artist January 20, 2014
  10. scott January 20, 2014
    • Jim January 20, 2014
      • scott January 20, 2014
      • xsellers January 20, 2014
  11. Bo January 20, 2014
  12. CTBlues January 20, 2014
  13. Guy January 20, 2014
    • scott January 20, 2014
  14. CTBlues January 20, 2014
    • scott January 20, 2014
  15. Dave January 20, 2014
  16. Who Cares? January 20, 2014
    • Christopher Harris January 20, 2014
  17. Tyler January 20, 2014
    • Christopher Harris January 20, 2014
  18. jdoe January 20, 2014
    • Christopher Harris January 20, 2014
  19. eplnfl January 20, 2014
  20. Daniel Feuerstein January 20, 2014
    • Jim January 20, 2014
  21. yespage January 20, 2014
    • CTBlues January 20, 2014
  22. nhl January 20, 2014
  23. Robert Cottuli January 20, 2014
  24. AJ January 20, 2014
  25. Saint George January 20, 2014
  26. bennett311 January 21, 2014
  27. Fulhamish January 21, 2014
  28. JZ January 21, 2014

Leave a Reply