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Shirt Sponsor Threatens to Axe West Brom Deal Over Nicolas Anelka Salute: Daily Soccer Report

nicolas anelka goal Shirt Sponsor Threatens to Axe West Brom Deal Over Nicolas Anelka Salute: Daily Soccer Report

West Bromwich Albion’s shirt sponsor has threatened to immediately axe their deal with the club if Nicolas Anelka plays against Everton on Monday night, according to a report by industry publication MarketingWeek.

The initial controversy erupted after Anelka made the salute, which is a reverse Nazi symbol, in the match against West Ham United. Anelka said he made the salute as a gesture to his friend, who just so happens to be a known anti-semitic comedian. The salute angered many Jewish people around the globe, particularly in France.

West Brom’s shirt sponsor Zoopla is co-owned by a Jewish businessman. The company’s shirt deal with West Brom ends at the end of this season, but West Brom have reportedly been looking into securing a temporary shirt sponsor if Zoopla carries through with its threat.

The FA are continuing to investigate the gesture and an announcement regarding the investigation isn’t expected until early next week. However, it may be too late by then to save their sponsor from abandoning the club.

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Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013. View all posts by Christopher Harris →
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