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Leeds United Announce Strategic Partnership With San Francisco 49ers

leeds united 49ers Leeds United Announce Strategic Partnership With San Francisco 49ers

Leeds United have announced a strategic partnership with NFL team the San Francisco 49ers.

The 49ers will send senior staff to Leeds to, as the football club describes, “discuss key areas of the club’s business, including ticketing strategies, sponsorship and commercial opportunities, technology, and retail and merchandising.”

Paraag Marathe, Chief Operating Officer of the 49ers, said:

“The 49ers are very excited about the prospect of partnering with Leeds United, a club with an international following as well as great history and tradition.

“We look forward to sharing best practices with Leeds United and providing them with our perspective on the sports industry. This is an exciting opportunity for us to link up with an English football club and learn from each other.”

So, for now, don’t expect to see the obligatory photograph of a Leeds United footballer trying to throw a football, and a soccer-challenged NFL player trying to score a penalty like other clubs have done (see below).

Editor’s note: For the latest LUFC news, analysis and opinion, visit the Leeds United team page.


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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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