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Cristiano Ronaldo Voodoo Doll Ad Campaign Backfires for Swedish Soft Drink Maker [PHOTOS]

cristiano ronaldo voodoo doll Cristiano Ronaldo Voodoo Doll Ad Campaign Backfires for Swedish Soft Drink Maker [PHOTOS]

An ad campaign by a Swedish soft drink maker backfired yesterday when Cristiano Ronaldo scored a hat trick to knock Sweden out of the World Cup playoffs.

The soft drink maker run a campaign that featured images of a Cristiano Ronaldo doll near death. The ads featured Ronaldo as a voodoo doll, strapped to a train track and with a can smashed in his face.

The soft drink maker later released an apology:

“We would never want to put the sport or the spirit of competition in a negative light. We regret if people were offended by the posts; they were immediately taken down. We would like to extend our apologies to all concerned.”

cristiano ronaldo train tracks Cristiano Ronaldo Voodoo Doll Ad Campaign Backfires for Swedish Soft Drink Maker [PHOTOS]

cristiano ronaldo can Cristiano Ronaldo Voodoo Doll Ad Campaign Backfires for Swedish Soft Drink Maker [PHOTOS]

H/T 101GG.


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