An ad campaign by a Swedish soft drink maker backfired yesterday when Cristiano Ronaldo scored a hat trick to knock Sweden out of the World Cup playoffs.
The soft drink maker run a campaign that featured images of a Cristiano Ronaldo doll near death. The ads featured Ronaldo as a voodoo doll, strapped to a train track and with a can smashed in his face.
The soft drink maker later released an apology:
“We would never want to put the sport or the spirit of competition in a negative light. We regret if people were offended by the posts; they were immediately taken down. We would like to extend our apologies to all concerned.”
H/T 101GG.
200+ Channels With Sports & News
- Starting price: $33/mo. for fubo Latino Package
- Watch Premier League, Women’s World Cup, Euro 2024 & Gold Cup
The New Home of MLS
- Price: $14.99/mo. for MLS Season Pass
- Watch every MLS game including playoffs & Leagues Cup
Many Sports & ESPN Originals
- Price: $10.99/mo. (or get ESPN+, Hulu & Disney+ for $14.99/mo.)
- Features Bundesliga, LaLiga, Championship, & FA Cup
2,000+ soccer games per year
- Price: $5.99/mo
- Features Champions League, Serie A, Europa League & Brasileirāo
175 Premier League Games & PL TV
- Starting price: $5.99/mo. for Peacock Premium
- Watch 175 exclusive EPL games per season
Loading...