Rating NBC Sports’ coverage of the Premier League on US TV and internet

7. As the popularity of NBC Sports Live Extra has increased during the season with more soccer fans watching live games on it, the video quality has been an issue particularly on 10am ET games when some of the top teams are playing in the same window. Even with a hard-wired Internet connection, buffering happens more than it should. And when games are watched in full-screen mode, the video quality is often not good enough.

8. Android users experienced a lot of issues earlier in the season with the NBC Sports Live Extra app for Android devices being practically unusable. NBC, to their credit, upgraded the Android app to improve the viewing experience. Technically, however, it’s a difficult job to keep all Android users happy as the app works well on most of the popular Android devices, not all. It’s the nature of the beast, unfortunately.

Rating: D+

.

Premier League Extra Time

NBC launched a brand-new feature for its first year of Premier League TV coverage, which is Premier League Extra Time. The feature is actually overflow channels that most TV providers offer to its subscribers, so you can watch live games that are not being shown live on NBC or NBCSN. Plus many of the games are available as video on-demand for later viewing.

Pros:

1. If your TV provider offers Premier League Extra Time, consider yourself fortunate. There are still a small number of TV providers who are not providing the service. Or, for example, Tivo users who have Xfinity Comcast are not able to access the Premier League Extra Time features via on-demand.

Cons: 

1. The only complaint is that some TV providers don’t make Premier League Extra Time available, but that’s no fault of NBC Sports. That’s a decision for each TV provider. NBC is making the overflow channels available free-of-charge.

Rating: B+

.

Marketing and promotion

Production, analysts and commentary are key ingredients in making a successful launch, but the marketing and promotion to let people know that Premier League matches are now on NBC Sports is just as crucial.

Pros: 

1. NBC scored a home run hit with their Ted Lasso viral videos starring Jason Sudeikis. The NBC network gained instant credibility on both sides of the Atlantic, making sure that the words “NBC” and “EPL” were on the tips of the tongues of all US soccer fans.

2. NBC scored another hit with the advertising it did on the NBC subway cars in New York City. The subway cars were so popular that fans of some of the clubs made special pilgrimages to see them in person, and to share the photos on social media for everyone else to see.

Pages 1 2 3 4 5 6 7 8 9 10

46 Comments

  1. Matt November 8, 2013
  2. Dominjon November 8, 2013
  3. Tony Butterworth November 8, 2013
    • Christopher Harris November 8, 2013
    • Dominjon November 9, 2013
  4. KapUSMC November 8, 2013
  5. Cantona November 8, 2013
  6. Brian November 8, 2013
  7. Rick November 8, 2013
  8. Saints Fan November 8, 2013
  9. EPLNFL November 8, 2013
    • Christopher Harris November 8, 2013
  10. dust November 8, 2013
    • dck November 8, 2013
      • dust November 8, 2013
        • dck November 8, 2013
  11. Castle Rock Brit November 8, 2013
  12. Norman Salomons November 8, 2013
    • Guy November 8, 2013
  13. Keane16 November 8, 2013
  14. goatslookshifty November 8, 2013
    • Christopher Harris November 8, 2013
  15. sucka99 November 8, 2013
  16. Jeff November 8, 2013
    • Christopher Harris November 8, 2013
      • Jeff November 9, 2013
  17. Mark Williamson November 8, 2013
  18. Smokey Bacon November 8, 2013
  19. Derek November 8, 2013
    • Christopher Harris November 9, 2013
      • Derek November 9, 2013
  20. Derek November 8, 2013
  21. Blue Moon November 9, 2013
  22. Marc L November 9, 2013
    • Marc L November 9, 2013
  23. Kobashi November 9, 2013
  24. dstorm November 9, 2013
    • Christopher Harris November 9, 2013
  25. TomF November 9, 2013
  26. TheTalleyrand November 11, 2013
    • Stephen January 16, 2014
  27. Yespage November 11, 2013
  28. Matt K December 8, 2013
  29. Ian February 3, 2014
  30. Prasad Iyer September 21, 2014
  31. Dave December 28, 2015

Leave a Reply