adidas Launches World Cup 2014 Campaign With Brazil-Inspired Samba Collection [VIDEO]
adidas has this week launched their Samba Collection of soccer boots/cleats that are inspired by Brazilian soccer.
The bright, bold colors are highlighted in the video below to promote the Samba Collection. As part of the Samba Collection, adidas has released a new boot from each of its four boot ranges, adizero f50, predator, nitrocharge and 11pro, with an array of new bright, exciting colourways. Each boot has been designed with its own distinct identity and cutting edge technology, inspiring the next generation of footballer.
The Brazilian inspired video (see below) features key players who will wear the boots. The 90 second-long video features a brand new track, “BOTA”, from prominent act Buraka Som Sistema, who partnered with promising newcomer Brazilian MC Karol Conka (cult.cartel). Karol delivered the lyrics and appeared in the spot, adding local flavor. The band will be release the track as their next single and will be available to download from the adidas Football Soundcloud channel, soundcloud.com/adidasfootball from today.
The best players in the world will debut the Samba collection this weekend, including Leo Messi, Gareth Bale, Mesut Özil, Dani Alves, Oscar, Xavi, Karim Benzema, Bastian Schweinsteiger, Jozy Altidore, Omar Gonzalez and Graham Zusi, among others.
Browse through the adidas Samba Collection today in the World Soccer Talk shop.