Sign up for the free World Soccer Talk daily email newsletter for TV schedules, news and more »

MON, 3PM ET
EVE3
QPR1
TUES, 2:30PM ET
REAL4
CRUZ0
TUES, 2:45PM ET
DER1
CHE3
WED, 2PM ET
BVB2
WOL2
WED, 2:45PM ET
BOU1
LIV3
WED, 2:45PM ET
TOT4
NEW0

Luis Suárez ‘Has Damaged’ Liverpool’s Brand, Says Managing Director: Daily Soccer Report

luis suarez1 Luis Suárez Has Damaged Liverpools Brand, Says Managing Director: Daily Soccer Report

What is Liverpool Managing Director Ian Ayre thinking?

Luis Suarez has just completed a 10-match suspension and returned to action last night. And now that he’s back and that episode is over, the Reds have finally gotten a chance to wash away the Suarez storyline and to focus on the rest of their season. But Ayre speaks up in public and brings the Suarez story back into the spotlight again by saying that the Uruguayan striker has damaged Liverpool’s brand.

How is that helpful to Suarez, Brendan Rodgers, the club or its supporters? It’s counterproductive.

Ayre was speaking at the Sport Industry breakfast in London, where he said this about Suarez’s past at Liverpool:

“Any types of incident of that nature are damaging to the brand.

“As a footballer, he’s a street fighter, he’s a larger-than-life character.

“Nobody is condoning any bad behavior but it’s just something you have to deal with. He is what he is, he is the character he is, and we have to try and harness that.

“We are very much an institution and we base ourselves on family values, and when your kids are naughty you tell them off and you try to teach them the error of your ways. It’s no different.”

The timing of this speech by Ayre is awful. What is he thinking?

Here are today’s world soccer news headlines:

Premier League

International soccer

La Liga

Serie A

Football League

The Daily Soccer Report is your morning guide to the latest world soccer news headlines, so you don’t have to spend an hour or more scanning the Internet. We do all the work for you. Read The Daily Soccer Report on World Soccer Talk every morning to stay on top of all the news that matters.


This entry was posted in Leagues: EPL, Liverpool, Luis Suarez. Bookmark the permalink.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
View all posts by Christopher Harris →