Paolo Di Canio faced the supporters after Sunderland lost 3-0 to West Bromwich Albion at the Hawthorns.

In my 36 years of watching soccer, I’ve never once seen a manager do this before. After Sunderland were convincingly defeated against West Bromwich Albion today, Di Canio walked over to the Sunderland away supporters and appeared to apologize and asked that they keep their chins up.

The stark reality is that Sunderland sit on the bottom of the Premier League table and have just one point from five matches.

On the plus side, Di Canio isn’t hiding from the fans and faced them head-on. On the negative, he needs to get more out of his players who have scored just 3 goals this season but have let in 11.