Japan’s J-League Switches to Two-Stage Season in Bid to Boost Fans And Revenue: Daily Soccer Report

Japan’s J-League has decided that it’s going to switch to a two-stage season in a bid to boost fans and revenue. The two-stage season, similar to the apertura and clausura for many Latin soccer leagues, the Mexican league and the NASL, will begin in 2015.

The change has been forecast to boost revenue by $10million.

J-League chairman Kazumi Ohigashi said:

“The growth in average attendance at J-League matches has stalled and the public interest in the league is on the decline. It is an urgent task for us to study and implement measures to further promote the J-League. We aim to have many people interested in the J-League and further expand its fan base.”

According to Inside World Football, the format change comes as J-League average attendances have fallen to 17,566 per match from their peak of 19,202 in 2008.

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6 thoughts on “Japan’s J-League Switches to Two-Stage Season in Bid to Boost Fans And Revenue: Daily Soccer Report”

  1. I love seeing that El Tri have called in Rafa Marquez. That is like the 20th step of desperation…. I keep thinking that they’ll get their act together and qualify for Brazil, but calling in that guy isn’t a positive sign.

      1. Oh….it’s there in the 3rd article down in the International section. It tickled me so much that I had to spout off a little bit. :)

  2. Technically the J league is returning Back to the two stage format… they did this before adopting a European style single format… I personally never liked the two stager or the single format, but the J League knows best for their league.

  3. This two stage comes with pro and cons. One major pro is that teams are force to produce results because of the shortness of the the season, often by buying foriegn players, since everything is result base team mangers are often end fired 6 to 8 games into the season.

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