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Manchester United Targeting Lucrative US Market For New Revenue: Daily Soccer Report

manchester united glazers Manchester United Targeting Lucrative US Market For New Revenue: Daily Soccer Report

Manchester United have set their sights on the United States as a market that is ripe for new commercial deals to bring the club millions more dollars to pay off their debt.

Manchester United Executive Vice-Chairman Ed Woodward said:

“The US market is under penetrated. It is a very big media market, the most developed sports market in the world.

“But we don’t want to deals that are quick and wrong, that tie us up and we regret afterwards.

“We believe there has been an inflection point from 2010-11 when interest levels in football have increased.

“In the last three years the number of people watching Manchester United has gone up by between 30 and 35 per cent each year. NBC reported peak viewership for our game against Chelsea last month was the biggest weekday afternoon audience since the Olympics.

“It is moving away from being a niche sport and into the territory of competing with some of the top sports in the country.”

What commercial deals can we expect to see in the coming years between United and US companies? Feel free to share your irreverent suggestions in the comments section below.

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Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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11 Responses to Manchester United Targeting Lucrative US Market For New Revenue: Daily Soccer Report

  1. Dean Stell says:

    Of course the US is a large, rich and largely unexploited country from a soccer standpoint. I DO wonder what they’ll do to capture this market that they wouldn’t already be doing.

    I mean, the goal is to have the Manchester United brand become popular in the US so that you can sell your shirt sponsorship for more money and also get companies competing to be The Official US Potato Chip of Manchester United.

    The key to doing that in America is the same as doing it anywhere else: WIN and play interesting athletes. Maybe that is another reason why they kept Rooney?

    I’m not sure what else they would really DO to become the preferred EPL team in the US. Most US fans are going to become fans of one of the big clubs anyway.

  2. Flyvanescence says:

    A partnership with Marcal or Scott’s would be fitting.

  3. COYx says:

    Why don’t Glazers just make United play in MLS?

  4. goatslookshifty says:

    Can’t wait to see the Wayne Rooney/Bosley Hair Transplants commercial.

  5. Ken says:

    Interesting that Man U are taking the fact that the record midweek viewing figure v Chelsea was for them. As we saw last weekend with the record Chelsea v Everton viewing figures it is Chelsea that are the biggest draw.
    Biggest midweek a game featuring Chelsea
    Biggest so far on NBC a game featuring Chelsea
    Biggest on US tv a game featuring Chelsea

    See the common denominator?

    • Foxy_Woxy says:

      Just a lot of hot air. How about Man Utd just do something instead of blowing loud and hard about “planning”.

      Man City went out and got themselves a shiny new MLS franchise and a nice little partnership with one of the premier franchise in Major League Baseball. That’s proactive.

  6. Wongo1 says:

    I see it is silly season here, Gaffer you might need to euthanize a couple of these folks as they are obviously deluded and losing their marbles.

  7. Foxy_Woxy says:

    Talking out his arse, just to deflect criticism over his complete administrative bungling on transfer day.

  8. john marzan says:

    soccer is still niche in the USA. a lot is hanging on how the USMNT performs in 2014.

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