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Hull City Owner Suggests Manchester City Should Change Its Name to Manchester Hunter: Daily Soccer Report

Assem Allam Hull City Owner Suggests Manchester City Should Change Its Name to Manchester Hunter: Daily Soccer Report

After recently stating that Hull City was going to rebrand their team name as Hull Tigers, Hull’s owner Assem Allam has now suggested that more clubs in England should change their name, giving the example that Manchester City should be renamed as ‘Manchester Hunter.’

In an interview with The Guardian newspaper, Allam said:

“In a few years many clubs will follow and change their names to something more interesting and I will have proved I am a leader – remember this discussion. City, Town, County: these are meaningless. In marketing the shorter the name the more powerful – think of Coca Cola, Twitter, Apple. By next year I will change the name to Hull Tigers. If I were the owner of Manchester City, I would change the name to Manchester Hunter – you need power. In time I would suggest names for all the clubs called City, but I do not have the time.

“As a businessman I am preparing the club to go globally selling merchandise. To do it you want a shorter name, and you drop the words which don’t mean anything and are common. Leave it to me; I am the businessman running the club – I cannot afford to run the club by fans’ feeling.”

This is an example of a club owner who is out of touch with reality, and out of touch with soccer fans. Many of the clubs in the Premier League have rich histories that feature over 100 years of history and brand equity. To throw all that away just for the sake of selling merchandise is irresponsible.

In the meantime, Allam may be better suited concentrating on his own club and its chances of staying in the Premier League rather than giving his opinion about other club’s names that he’s not affiliated with.

Allam plans on pushing ahead to have his club’s name changed from Hull City to Hull Tigers, but the name change will need to be approved by the FA Council prior to next season.

What’s your opinion about the name change ideas by Hull City owner Assem Allam? Does he want to ruin the tradition of clubs, or is he moving with the times? Have your say in the comments section below.

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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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