Coca Cola today launched their official 2014 FIFA World Cup anthem with a song called “The World Is Ours,” performed by David Correy, and featuring samba rhythms from famous Rio percussion group Monobloco.
“We always try to bring to light our campaign ideas through music and in 2014 we’re talking about the World Cup and bringing the world together,” says Joe Belliotti, Director of Global Entertainment Marketing at Coca-Cola. “That is what the song was meant to do from a lyric perspective. From a music perspective, we wanted the music to stay very authentic to Brazil, but in an original way that would resonate with an audience internationally…we’re taking that rhythm of Brazil and pairing it with just a great mainstream song.”
Correy, best known as a 2012 “X-Factor” finalist who re-connected with his Brazilian birth mother after appearing on the reality show, will debut the song live tomorrow (Sept. 12) on Corcovado Mountain above Rio de Janeiro.
“It’s such a feel-good song,” says Correy, whose tattoos include one on his back of a Brazilian flag covering a hand making the metal horns sign, which is spotlighted on the single’s cover photo. He opens the 2:38 minute track with a call to “kick it to the world.
“I think with the rhythms, the song, the message, it’s going to touch a lot of people.”