At the end of the 2009-2010 Ligue 1 season, Olympique de Marseille (OM) was sitting pretty. They had won the Ligue 1 title as well as captured the Coupe de la Ligue. And with the coming season, new players entering the fold made it look like OM could be successful for the long haul.
But soon the face of Ligue 1 would change. Gone was the tradition of the league being French-centric, and in came the international face that we all know today. With the international aspect, high-profile transfer rumors are more of “the talk of the town” than predictions on who will win the Ligue 1 title. International coverage has shifted from focusing on the entire league to covering only specific teams, such as AS Monaco and Paris St.-Germain. Overall, the face of Ligue 1 has changed. Whether this new move is better for Ligue 1 can be debated, but it is happening nonetheless.
With this new change, will Olympique de Marseille be able to keep up with the changing face of Ligue 1? Before the internationalization of Ligue 1, OM was arguably the best club as far as bringing in new players. The reason for their success is that they were able to pluck top players from other Ligue 1 teams and put them into their system. For example, Didier Drogba, Mathieu Valbuena and Loic Remy were from smaller clubs, but were easily capable of playing for the top teams in Ligue 1, which made the transition to OM quite easy. Other players, like Hatem Ben Arfa, were rarely being used by their club’s senior-level squad, but were able to make immediate impacts on arrival to Marseille. And, occasionally, Marseille would bring in players from other leagues, like Gabriel Heinze, Lucho Gonzalez and César Azpilicueta.
While this method of team-building worked well in Ligue 1 a couple of years ago, it might not work today. Marseille isn’t competing with the new “big boys” when it comes offering top dollar for players that they desire. Because of this, not only will they not be able to field the best team in Ligue 1, but they also might have to start selling more players, especially if they command a good transfer fee. Recently, talks have been swirling around regarding the possible departure of Valbuena, Andre-Pierre Gignac and Morgan Amalfitano to clubs in other leagues. Marseille must now struggle with the decision of either keeping those players so that they can field a competitive team, or run an Aulas-Lacombe-style system like Lyon, where every player has a price.