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Why Kenwright Was Wrong to Reveal Martinez Will Get Everton Into Champions League

bill kenwright Why Kenwright Was Wrong to Reveal Martinez Will Get Everton Into Champions League

Everton Chairman Bill Kenwright is sometimes criticized by Evertonians for being out of his league in the way that he manages the club. In a perfect example of this, today he blurted out in the Roberto Martinez press conference that almost the first words out of Martinez’s mouth was that the Spaniard will get Everton into the Champions League.

While those are lofty goals both for the club and manager, it’s inappropriate to share that expectation with the public. Yes, every manager wants his club to qualify for the UEFA Champions League, but it’s another thing entirely to say that in a press conference, which puts undue pressure on Roberto Martinez in his first day on the job.

It’s the type of silly comment by Kenwright that could come back to haunt Martinez. He’s moved to a club that has limited transfer funds, has lost its manager and will be losing most of the backroom staff, a key player at the club has retired and two of their star players look set to leave Merseyside this summer.

Judging by Martinez’s facial expression and his body language in the press conference, Roberto Martinez wasn’t expecting Kenwright to share the Champions League promise. Kenwright would have been better off telling the press and Evertonians that he would expect Everton to continue to challenge in the top six or seven each season under Martinez, and hoping for a cup run or silverware. To set the expectations of the fans, and the media, that Everton will qualify for the UEFA Champions League under Martinez is irresponsible and adds immense pressure when there doesn’t need to be any.

On top of that, Kenwright’s words reflect poorly on the herculean efforts that Moyes made to get the club to where they are, punching above their weight. To make public a goal that Martinez shared privately diminishes the achievements that Moyes has made. And frankly, it’s a slap in the face.

What are your thoughts about what Bill Kenwright said at the press conference at Everton today to unveil Roberto Martinez? Do you agree or disagree with what he said? And do you think Martinez can get Everton into the Champions League or not? Provide your opinion in the comments section below.

This entry was posted in Everton, Leagues: EPL, roberto martinez. Bookmark the permalink.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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16 Responses to Why Kenwright Was Wrong to Reveal Martinez Will Get Everton Into Champions League

  1. Maybe that’s why Kenwright hired him in the first place; Martinez told him he could take Everton to the Champions League, while the two other, more qualified candidates did not.

  2. Andy73 says:

    I disagree. The comments here make Everton sound smalltime and it’s a huge club. Fourth most successful in English football, more seasons than any other in the top division. Assuming that those top players referred to are Baines and Fellaini, I think it’s far from certain that both or even one of them will go. Fellaini has stated he sees his future at the club and Baines has never indicated a desire to leave.

  3. EFC4EVA says:

    Completely disagree – Everton have spent a lot of time trying to lower expectations so I am glad for once we are openly aiming higher. Plus I hate that ‘punching above our weight’ saying, please explain how that is true given the size of our wage bill compared to the ones around us. We are about where we should be given the current squad and added a few more quality signings while keeping the most important players could see us break into the top four. COYB

  4. Jonesy says:

    Rubbish article. Moyes target was Champions League…why would someone hire a manager on the understanding of a lesser brief?.

    Evertonians were patient with Moyes and they will be the same with Martinez IF he delivers what most expect. A brighter style of attacking football…a decent cup run or two and a measure of parity with the likes of Spurs and Liverpool at least.

  5. bucky says:

    Ridiculous comments. Looks at what every one of the clubs ahead of them will do. There is too much of a wage gap to get into CL

    • Jonesy says:

      Want to have a look at Liverpools wage bill Bucky then see where they finished relative to us?.

      If memory serves Newcastles is higher than Evertons as well…surely that means they must have finished above us???

      No?. You do surprise me!

      • EFC4EVA says:

        Show me where you read Newcastle’s wage bill is higher than Everton’s? Based on the end of year financial results Liverpool’s was a lot higher than ours. I wasn’t saying that if you pay players more then you will win more I am just saying that’s generally a good way to judge if a team is “punching above their weight” a phrase often used to describe us.

    • EFC4EVA says:

      “Looks at what every one of the clubs ahead of them will do” – You mean like selling Bale (In my opinion the difference between Everton and Spurs last season) or in Arsenal case spend lots of money on “players for the future” that end up being sold for next to nothing????

  6. Fernando says:

    Considering he’s hired a manager who oversaw complete control of his previous club and still was relegated, to blurt out a Champions League objective is quite silly.

    It’s not a slap in the face to Moyes as much as it is Kenwright sticking his foot in his mouth.

  7. ElectricBoogalo says:

    Why Kenwright Was Wrong to Reveal Martinez Will Get Everton Into Champions League

    You mean “claim”, not “reveal” (unless he’s some kind of clairvoyant who knows what is going to happen, and has chosen to reveal it like a real-life plot-spoiler).

    • The Gaffer says:

      Kenwright revealed that Martinez said that. A better headline would have been “Why Bill Kenwright was wrong to reveal Martinez’s claim that he will get Everton into the UEFA Champions League,” but that was a bit too long! ;)

      Cheers,
      The Gaffer

  8. Dust says:

    All it does is make Kenwright look silly, he’s looking to sell the club so if course he’s going to pitch the big idea, he just handled it poorly.i don’t think Martinez will be phased by the challenge ahead at all.

    He didn’t say its ICL. Next season I’m sure Martinez will have laid out a 2-3 year plan that Kenwright bought into. I have a feeling Everton will win a trophy next year Nd get into Europe while finishing top 10.

    When was the last time they were in Europe? I can’t remember. I wonder what Everton fans will be like towards Martinez, I hope they don’t pull a Chelsea.

  9. Scrumper says:

    Kenwright has been a bit canny and Martinez a bit foolish. Martinez reportedly promised him Champions League football to get the job and Kenwright has every right to go public with his expectations. If it doesn’t happen the blame will be right at Martinez’ feet not the board and it will be easy to fire him.

    Martinez has just learned not every Chairman is like Dave Whelan.

  10. Mekias says:

    I don’t think it’s a bad thing to say what he did. The supporters are desperate to hear positive words from their chairman and new manager. They’ve had many years of mundane expectations. It’s nice to have hope for a bit.

    I still doubt it will happen considering Everton’s miserly finances but you can never tell. If we stay close but fail to reach Champion’s League, I don’t think anyone is going hang Martinez for his bold prediction. And, let’s face it, Kenwright’s reputation can’t get much lower in most supporters eyes.

    I’ve always feared the day when Moyes would leave but I’m surprisingly okay with it at this point. I think Martinez at least gives Everton a chance to improve.

  11. Sammy says:

    This is no different to Moyes saying his aim was to get Everton into the Champions League, he did manage that once. What is Martinez supposed to say, I’ll keep you in the top 6? Of course it makes sense to try and aim higher than where the club has been recently. That’s what progress is.

  12. Joe says:

    Completely agree with the article, there is now pressure on Martinez that wasn’t needed and Roberto didn’t look impressed by Kenwright’s comments to say the least he looked shifty and uncomfortable. Martinez bashers will now use this against him when we don’t make the Champions League this year. Just remember Martinez did say it will take a few years and Kenwright will have to cough up!

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