Cardiff City have unveiled their home shirt for their very first season in the Premier League. The new Cardiff home kit for the 2013-14 season is designed by Puma, and features an all red kit with white trim.

To be completely honest with you, I’ve seen better kits worn by kid soccer teams. The red shirt is very ordinary and features no redeeming qualities other than a small racing stripe on the front collar. According to the club website, “the two Puma King stripes reflect the fans loyalty to the club, which is appreciated by all.” Blech!

In the photograph above (from the Cardiff City website), the shorts look a darker shade of red.

The other disappointing feature is how tiny and how insignificant the club’s icon (and nickname) the bluebird is on the shirt. It’s small peck, drowned by red.

Just as Southampton’s kit was incredibly disappointing last season on their return to the top flight, Cardiff City’s kit design is equally unattractive. Puma, who are a company renowned for designing quality shirts that look quite different than the run-of-the-mill shirts from Adidas and Nike, have delivered one of their most disappointing shirts in quite some time.

Full disclosure: I’m a Swansea City supporter. But even as a Jack, I tried to remain objective on this one.

What do you think? If you disagree with me, let me know in the comments section below? Will you be buying this shirt? If so, tell us why below.