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Liverpool Are Next In Line For Major Qatari Investment, Says Report

liverpool qatari investment 600x337 Liverpool Are Next In Line For Major Qatari Investment, Says Report

Liverpool Football Club could be the next Premier League in line for major Qatari investment, according to a report published last night by Al Jazeera Sport.

The report states that Qatari telecommunications company Ooredoo is interested in investing significant amounts of money into the Anfield club in order to break into the Asian market.

Ooredoo is particularly interested in shirt sponsorship and naming rights to Anfield.

The report from Al Jazeera Sport quotes an Ooredoo director, who said:

“The goal was to sponsor a big English club with a huge history, our search included Arsenal and Manchester United but the former two have long sponsorship deals and the same applies to Manchester City, so Liverpool is the only club available right now.

“We want to sponsor the club in full. We want to sponsor the Stadium as well as the club’s kits.

“Our goal is to reach the Asian markets where the Premier League has an enormous fan base.

“We received the tender from the club a few days ago and we are currently in the process of due diligence and we are studying each aspect of the study.

“It is a dual interest, Liverpool needs the money to compete with the European heavyweights and we want to expand our brand to reach new markets via football.”

The current shirt sponsorship deal with Standard Chartered is reported to end at the end of this season, and the club have been involved in talks to renew the deal. But the addition of Ooredoo to the negotiating table could help the Reds significantly increase their sponsorship revenue.

Formerly known as Qtel, Ooredoo is one of the major telecom providers in Qatar and is backed by the Qatari Royal family.

What are your thoughts about Ooreboo wanting naming rights to Anfield? Should Liverpool consider selling the naming rights to Anfield if it means pumping a significant amount of money into the club, to help spur them on to sign better players? Let us know what you think in the comments section below.


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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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