The report states that Qatari telecommunications company Ooredoo is interested in investing significant amounts of money into the Anfield club in order to break into the Asian market.
Ooredoo is particularly interested in shirt sponsorship and naming rights to Anfield.
The report from Al Jazeera Sport quotes an Ooredoo director, who said:
“The goal was to sponsor a big English club with a huge history, our search included Arsenal and Manchester United but the former two have long sponsorship deals and the same applies to Manchester City, so Liverpool is the only club available right now.
“We want to sponsor the club in full. We want to sponsor the Stadium as well as the club’s kits.
“Our goal is to reach the Asian markets where the Premier League has an enormous fan base.
“We received the tender from the club a few days ago and we are currently in the process of due diligence and we are studying each aspect of the study.
“It is a dual interest, Liverpool needs the money to compete with the European heavyweights and we want to expand our brand to reach new markets via football.”
The current shirt sponsorship deal with Standard Chartered is reported to end at the end of this season, and the club have been involved in talks to renew the deal. But the addition of Ooredoo to the negotiating table could help the Reds significantly increase their sponsorship revenue.
Formerly known as Qtel, Ooredoo is one of the major telecom providers in Qatar and is backed by the Qatari Royal family.
What are your thoughts about Ooreboo wanting naming rights to Anfield? Should Liverpool consider selling the naming rights to Anfield if it means pumping a significant amount of money into the club, to help spur them on to sign better players? Let us know what you think in the comments section below.