Liverpool Football Club have moved quickly to stamp out negative publicity regarding Luis Suarez biting Branislav Ivanovic.

“I am deeply sorry for my inexcusable behaviour earlier today during our match against Chelsea. I have issued an apology and have tried to contact Branislav Ivanović to speak to him personally. I apologize also to my manager, playing colleagues and everyone at Liverpool Football Club for letting them down.”

“Luis has made an unreserved apology for his actions today,” said Liverpool FC’s managing director Ian Ayre. “His behavior is not befitting of any player wearing a Liverpool shirt and Luis is aware that he has let himself and everyone associated with the club down. We will deal with the matter internally and await any action from the FA.

“Having reviewed the video footage and spoken to Luis, his behavior is unacceptable and I have made him aware of this.”

While Liverpool and Suarez have moved to apologize for the incident, the question of punishment from The FA still has to be addressed. Suarez faces the prospect of a lengthy ban.