A Brave New Dawn Beckons For the English Premier League On US TV Thanks to NBC Universal
Every summer, we all get extremely excited about the start of a new Premier League season. But next summer, viewers in the United States will see a brave new dawn beckon as NBC Sports becomes the new rights holder to the world’s most popular and entertaining sports league.
For soccer fans in the United States, it gives us an opportunity to see the league through a new set of eyes. If NBC’s production values for MLS are anything to go by, I expect the production value for the Premier League to be even better than before.
Having the next Premier League season start off on a whole new clean slate for US TV and Internet viewers is incredibly exciting. I’m looking forward not only to the way that the Premier League is produced, but also all of the other benefits of having NBC Sports involved such as 18-20 live matches on the free-to-air NBC network, the Internet streaming options, as well as the opportunities for the Premier League audience to grow via the Telemundo network.
This is what NBC Sports Group Chairman Mark Lazarus had to say about their upcoming coverage of the EPL:
“NBCU will provide the broadest programming and promotional commitment that the league has ever experienced here in the United States. The Premier League provides NBCU with best-in-class content for 10 months of the year across our far-reaching broadcast, cable and digital platforms. This is a perfect match.”
Certainly the most attractive aspect of NBC Universal acquiring the US media rights to the Premier League is that it’ll significantly make the best soccer league in the world more accessible and more popular in the States. FOX made the right moves by showing select Premier League games on its free-to-air network. Now, NBC is ready to take the Premier League to the next level in the United States.
I’m massively excited about this brave new dawn for the EPL in this country.