ESPN’s Coverage Of Arsenal-Sunderland Sees 48% Increase In Number Of Viewers

ESPN’s live coverage of the opening day of the 2012-13 Premier League soccer season saw a 48% increase in the number of TV viewers compared to its average last season. The live broadcast of Arsenal against Sunderland was seen by 476,000 viewers on ESPN in the United States, which was significantly greater than the 321,000 average for Premier League broadcasts on ESPN and ESPN2 last season.

The 10am ET Saturday August 18 broadcast of Arsenal versus Sunderland garnered a 0.4 rating.

Meanwhile, ESPN’s second live broadcast of the 2012-13 Premier League season, featuring Everton against Manchester United, was watched by 315,000 viewers. The match, which kicked off at 3pm ET on a Monday, scored a 0.3 rating. The game was also shown on ESPN Deportes where 107,000 viewers watched, recording a 1.9 hispanic household rating.



6 thoughts on “ESPN’s Coverage Of Arsenal-Sunderland Sees 48% Increase In Number Of Viewers”

  1. How does this viewership compared to the first broadcast from last season? Or the first broadcast of the season in 2010, after the last major tournamet (World Cup)?

  2. Hope it holds.

    ESPN has to hate the slate it has over the next month, so I could see ratings slip a bit. But they've got some choice matches come October.

  3. I am excited to see who wins the EPL TV rights for next season. Bein just got the rights for the US mens national team away fixtures. If Bein does get the EPL rights they will have to have another channel to show the matches live.

  4. One reason is ESPN promoted the opening of the season with ads. ESPN should go to a 24 hour soccer channel. Beats having ESPN Classic which nobody watches.


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