ESPN’s Euro 2012 TV Viewing Audience Figures Up 183 Percent Compared to Euro 2008

European soccer’s dominance among English-language audiences on US television continues to grow by leaps and bounds.

Through eight matches, ESPN’s English-language presentation of Euro 2012 is averaging 978,000 households and 1.260,000 viewers — up 172 percent and 183 percent, respectively, versus the first eight games of the UEFA EURO 2008 (360,000 households and 446,000 viewers in ’08). Wednesday’s Group B games also produced strong overnight ratings, according to Nielsen. The Netherlands-Germany afternoon matchup posted a 1.2 overnight rating, while the earlier Denmark-Portugal game posted a 0.9 overnight.

The top 10 metered markets through the first 10 matches include: New York (1.9), Miami-Ft. Lauderdale (1.8), Los Angeles (1.3), Providence (1.3), Jacksonville (1.3), Washington, DC (1.2), Richmond, VA (1.2), Atlanta (1.2), Greensboro-High Point, NC (1.2) and Austin, TX (1.1).

ESPN Deportes has also delivered strong ratings for UEFA EURO 2012, averaging a 3.0 Hispanic household coverage rating (+58 percent from 2008) with 157,000 Hispanic households (+131 percent from 2008) through the first eight matches.

ESPN has also seen significant numbers based on the number of people watching Euro 2012 online. Wednesday’s Netherlands vs. Germany match on ESPN3 and WatchESPN across computers, smartphones, tablets and Xbox was the highest performing match so far in the tournament, logging 395,000 unique viewers, 17.3 million minutes and an average minute audience of 115,283 to both English and Spanish language feeds. Additionally, Denmark vs. Portugal pulled in a strong audience with 318,000 unique viewers, 13.8 million minutes and an average minute audience of 101,654. Through twelve matches in the tournament, EURO 2012 on ESPN3 and WatchESPN on computers alone have logged 1 million unique viewers that generated 116.4 million minutes.

7 thoughts on “ESPN’s Euro 2012 TV Viewing Audience Figures Up 183 Percent Compared to Euro 2008”

  1. These are good statistics to see the growth from 2008 to 2012. But how about comparing these numbers to WC 2010? How does that look? I would think with the exception of the presence of the US team, you are basically comparing the same thing: the American interest in global soccer tournaments.

  2. Not quite. The World Cup is still much better recognized and viewership from Mexican, South American, African as well as Asian nationals/immigrants/descendants would easily add to the WC ratings. Seeing as none of those countries including the USA have teams in the Euros, these Euro ratings are very strong!

  3. Just a theory of mine, but I feel the general American sports fan, one who doesn’t follow soccer closely, enjoys watching international tournaments more than the club competitions. This tournament format just interests them and the “which country is better” mentality gets their attention lol

  4. Considering the time the matches kick off in the States, coupled with the sizable – ever increasing amount of fans that watch the matches at pubs. Those numbers are indeed impressive.

  5. Are they using Neilson for the figures and areas for tv? I wonder what the geography breakdown for the espn3 and watch espn apps are.

    The antiquated use of special boxes to gather viewing info coupled with statistics is just not accurate enough IMO Comcast & Direct tv have the capability to tell what channel you are watching, as long as the data is ananymously gathered those figures would be way more accurate. Just like the crowd sourcing for google maps or search data they use or even cookis for customizing ads when you surf.

    I wonder what the twitter activity in the states has been like regarding the euros.

  6. ESPN3 app is the best thing to happen to avid sports watchers(especially football) in a long time. I hope the new PL deal doesn’t prevent ESPN from showing more game in the US.

  7. Surprising there isn’t more cross-promotion among Disney networks. I listen to ESPN radio in the mornings on the way to work. NOTHING is mentioned about the Euro 2012. Worse, US commentators either condescendingly disrespect soccer or simply know nothing about it. Am I the only one who perceives that? You’d think the top dogs at ESPN would demand a little more of a push or at least a favorable mention.

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