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As adidas travel to Poland and Ukraine they launch their latest innovation. The adidas football Tumblr:

Leo Messi, Xabi Alonso, Robin Van Persie, Iker Casillas, Angel Di Maria and Sandro launch adidas Football’s new Tumblr page ahead of UEFA EURO 2012.

Follow http:\/\/adidasfootball.tumblr.com for the very best photos and videos from Poland and Ukraine.