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Is Warrior Sports’ Liverpool Shirt A Game Changer? A Review

liverpool kit steven gerrard Is Warrior Sports’ Liverpool Shirt A Game Changer? A Review

Months of speculation and seemingly limitless Internet Photoshop mockups finally came to an end Thursday night with the long awaited, official release of Warrior Sports’ Liverpool home and goalkeeper shirts.

Countless Liverpool fans and shirt collectors worldwide probably expected the worst when it was announced that Liverpool, for a record amount of money, would be ending their second stint with established sports giants Adidas in favor of an American based company with no history of making soccer shirts. Yes, it has happened before, when Arsenal switched their account over to Nike 18 years ago. At least Nike was already a global sport and brand juggernaut. Most people outside of lacrosse have never heard of Warrior Sports.

I am pleased to say that Warrior has hit, pardon the American parlance, a home run. Liverpool’s new home shirt is probably the best the club has had since 1986. In its debut effort, Warrior has delivered a masterstroke in simplicity, tradition and design.

Let’s start with the crest. In one sweep, Warrior has refreshingly, albeit controversially, brushed aside the cluttered mess that has been the Liverpool crest since 1992 when Adidas, in a marketing gimmick to justify fans buying a new shirt forced by a sponsor change, created a new badge to conveniently “commemorate” the club’s centenary year. Gone are the Shankly gates, the “You’ll never walk alone” and “est. 1892.” The eternal flames have also been removed, to the ire of some of the families of the 96 victims of the Hillsborough disaster, whose memory the flames symbolize. Warrior has partially made up for it by putting the flames on the back. Whether it is an adequate gesture, I can’t say but there is no denying, it is a joy to see a full sized golden yellow liverbird back on the club shirt.

For the first time in decades, there is no white on the shirt. Even Standard Chartered has graciously allowed their logo to be printed in yellow – giving the shirt a wonderful consistency. The shade of red used, looks darker than recent kits, and when coupled with the rich, simple fabric — thankfully devoid of any multi-tones or diamond patterns — it gives the kit an almost intimidating look, something Bill Shankly strived for when he changed the club’s strip to all red. The pinstripes give the kit a subtle touch of class. Decent tailoring makes the neckline and the flip collar, a relative rarity on a Reds shirt, look at home here.

I would have preferred not having the “warrior” name under their mark but considering that they are a relatively unknown company, I can’t blame them for branding themselves – they certainly paid for the privilege and considering the garish, over-sized logos brands like Macron, Lotto, and now Kappa put on their shirts, it is certainly a confident move on Warrior’s part. I love Adidas but they were starting to run out of ideas, especially with the away kits. This season’s god-awful white and blue still leaves a bitter taste in my mouth.

As a shirt collector for over 20 years, I think this one is a winner. It is simple yet classy, traditional yet modern. It’s already in pole position for next season’s best kit. Warrior certainly did their homework. And based on this effort, I wouldn’t mind seeing them snag more English football accounts. Hopefully it will inspire the players to do better on the pitch.

What do you think? Do you miss Adidas? Your thoughts on the badge? Let me know what you think.

This entry was posted in Leagues: EPL, Liverpool. Bookmark the permalink.

15 Responses to Is Warrior Sports’ Liverpool Shirt A Game Changer? A Review

  1. jtm371 says:

    not a fan of LFC but i agree the home kit is a hit.always have liked collars on the home shirt.Clean not cluttered love the crest.have not seen the away kit.

  2. Matt says:

    Love it and already have it preordered. I was hoping they would keep the design simple and go with the classic blood red color. Love the crest as well.

  3. Paul says:

    I like it… don’t quite ‘love’ it yet but I’m sure I will once the postman delivers it and I get a closer look. I’m not sure if it’s the collar but it reminds me of a Fred Perry-esque type casual top! Don’t know if that’s just me thinking that though!? Probably is ;)

    Really love the changed badge. Simple and to the point just having the Liver Bird on its own again with no clutter. I know a lot of people have expressed disappointment, maybe even anger, at the removal of the flames but that’s a whole different debate. It’s a nice touch that Warrior have kept the flames on the back of the kit, ‘standing guard’ if you like, over the 96 but even if they were removed completely it doesn’t mean for a single second that any of us would have forgotten them. As a football family – not just Liverpool fans – we will always remember the 96. We might not think about them every day but they’re always in our hearts.

    It’s the team I love, it’s the city I was born in and still live in, so they could have released anything and I’d wear it lol

    • jtm371 says:

      Paul
      how far back does your shirt collection go? how about your favorite and least favorite? what are the chances your club ends up with Dempsey and do you think he would help your club?

  4. Mufc77 says:

    Game changer?

    I agree with Paul it does kind of remind me of the old Fred perry shirts from the 80s. I’m not a big fan of football tops looking like polo shirts regardless of the team, I do however prefer a top with some kind of collar. Then again I’m not exactly the biggest fan of our last couple of kits so as long as livepool fans like it that’s all that matters.

    • trickybrkn says:

      hardly Fred Perry. Sheves are cut wayyyyy to long. and that fake button and seam… nahhhhh sorry. looks more like a modern golf shirt.

  5. Ahmed Yussuf says:

    I agree it’s a lovely kit. I really like how its a throw back, time in Liverpool’s history when they were the top dogs. Maybe Kenny and co can turn those past glories into the present ones, never know.

  6. trickybrkn says:

    Finally a kit a fat scouser can wear,

    but nothing will ever beat the West Ham pony kit, some may get the reference and self-deprecation.

  7. Carmo says:

    Great Article. Spot on.

  8. Paul says:

    While having a glass of red wine,
    I was very happy to hear the ying from my yang. the better half, the mother of my child to be, was on the intereweb getting my “30th” prezzie ( the great new red wine colour top ) with Brookstein 30 on the back :0)
    I didn’t bother getting the last kit as like some say after dinner I did a $#|£ ( ADIDAS ) were running out of kit ideas,
    ( love the predators thou ;0) )
    Thanks to Craig johnson ex Liverpool player for the idea
    This new top I am yet to hold in my hand and can’t wait till the 1st to get it thru the post
    Hope it feels as good as it looks
    And hope it brings the glory days back for king Kenny and the lads,
    What a kit for a team to suit

  9. Stephen says:

    A great first-time effort from Warrior. They’ve set the bar high for Under Armour.

  10. Aayushi says:

    Agreed! The kit is classy. More importanttly, at least we dont now look like just a red chelsea! So glad, warrior made sucha great effort. Just want the away kits and third kit to match up to the level as well.

  11. Napalm says:

    The kit looks amazing… so retro! A reminder of when Liverpool were kings of Europe. I’ve wanted to see the original uncluttered liverbird on the shirt for years. The collar means the replicas will look good with jeans too!

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