UPS delivered a surprise package to me yesterday from FOX Soccer, to promote their coverage of Sunday’s Premier League Survival Sunday, where they’ll be showing nine of the 10 matches live across several of their TV and Internet properties.
Conveniently, the package contained a magnetic league ladders — a modern version of the league ladders from the 70′s or 80′s that many British schoolboys, myself included, will remember fondly from Shoot magazine.
FOX Soccer’s version, presumably released only to their key contacts, came in a cardboard FOX Soccer box. The metal stand contained numbers 1-20, along with magnetic peel-and-stick Premier League club names. My eight-year-old daughter rearranged a couple of the team names and, without my prodding, placed a notable team at the bottom of the Premier League table (see below). Her Swansea-supporting father has taught her well!
Also included in the package was a double-sided flyer to promote Sunday’s matches.
It’s a timely and pertinent gift to show that FOX Soccer is going “all in” on the Premier League, and making sure that FOX’s coverage of Survival Sunday will be front-and-center.