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FAIL: ITV Cuts Away From Live Champions League Coverage to Reveal News Presenter [VIDEO]

What is it about Britain’s ITV network and them cutting away from live soccer matches? Tonight, during the Real Madrid against Bayern Munich Champions League semi-final, ITV (Independent Television) broke into the live coverage of the match and cut away to a surprised TV news presenter standing on a studio set (see above video).

One mistake would be more than enough. But this is quite a common occurrence for ITV. The British TV network flubbed during the 2010 World Cup, when ITV HD viewers missed England’s goal against the United States.

A similar instance happened in the 2009 Merseyside derby between Everton and Liverpool when ITV missed a late Everton goal when they cut away to an unscheduled TV commercial.

FOX Soccer gets quite a hard rap from many soccer fans in the United States, but at least we don’t have TV networks that are as bad as ITV!

By the way, congratulations to Bayern Munich for beating Real Madrid on penalty kicks, to set up a May 19 Champions League Final between Bayern and Chelsea. It promises to be a great match.

H/T Deadspin.

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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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10 Responses to FAIL: ITV Cuts Away From Live Champions League Coverage to Reveal News Presenter [VIDEO]

  1. dust says:

    great interview from the worlds first (and greatest) broadcaster

  2. trickybrkn says:

    What is now CurrentTv used to be Newsworld International or NWI, and they used to show the ITV evening news at 7pm. Man I miss that. Nick Robinson’s take on the 2004 US election was awesome and so much better then anything you’d get over here.

  3. trickybrkn says:

    good to see Mark Austin again…

  4. CTBlues says:

    Multiple networks show the same matches in the UK?

    • Paul says:

      Champions League rights are shared between pay TV and free TV. ITV gets 18 1st pick Tuesday matches and everything else is shown on Sky Sports. If there are multiple games kicking off at the same time you just press the red button on Sky Sports 2 or 4 and choose which one you want to watch. They both show the final live at the same time. Most European countries have the same system of shared free-to-air & pay tv coverage.

  5. Paul says:

    Sadly, ITV always manage to mess up and do things like this. It only happened on the HD feed though – SD wasn’t affected. When it happened, the HD channel changed to the SD feed while they sorted the problems out. Just as well there wasn’t a goal at the time…

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