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FOX Soccer Enhancing Premier League Coverage for 2011-12 Season

fox soccer logo1 FOX Soccer Enhancing Premier League Coverage for 2011 12 Season

For soccer fans in the United States, it’s the news that we’ve been waiting a long time to hear. And it’s finally here. FOX Soccer will be enhancing its coverage of the Premier League beginning with the 2011-12 season kicking off on August 13 with a new name, new studio, improved graphics and overall improved¬†presentation.

As EPL Talk exclusively revealed yesterday, Fox Soccer Channel today officially announced they’re changing the name of its network to FOX Soccer on August 13 and have introduced a new logo and branding (as well as new logos for FOX Soccer Plus, FOXSoccer.tv and FOXSoccer.com).

“We’re going to a new studio, moving from a luxury “condo” at [current home] 1440 Sepulveda [Blvd.] to a mansion of sorts at Studios A & B, where the¬†NFL on Fox and other properties are produced,” said FOX Soccer General Manager David Nathanson in an interview with MultiChannel News. The article mentions that FOX Soccer will begin producing shows from Studios A and B at the Fox Network Center in Los Angeles, with “marked increases in size and design from previous sets.”

The coverage of its Premier League programming will feature a fresh feel and high-tech on-air graphics. The new branding will also encompass VIZ RT effects and super slow-motion replays.

“[The new branding is] the next stage of our evolution,” said Nathanson. “Our fans and viewers already refer to us as FOX Soccer. It’s a modernized, uniform look across the properties, Fox Soccer, Fox Soccer Plus, FoxSoccer.com and our broadband service Foxsoccer.TV. The re-branding symbolizes our continued commitment to push the limits and evolve with the game in this country.”

“Our audience comes to FOX Soccer for one thing: to interact with the game they love. They are smart, they want new technologies, they want the best coverage,” added Nathanson.

The new FOX Soccer logo is pictured above. Read on to see the new logos for FOX Soccer Plus and the other FOX Soccer entities:

FOX Soccer TV network logos:

fox soccer tv logos1 FOX Soccer Enhancing Premier League Coverage for 2011 12 Season

FOX Soccer TV network logos (blue version):

fox soccer tv blue1 FOX Soccer Enhancing Premier League Coverage for 2011 12 Season

FOX Soccer Website logos:

fox soccer website logos1 FOX Soccer Enhancing Premier League Coverage for 2011 12 Season

FOX Soccer Website logos (blue version):

fox soccer websites blue logos1 FOX Soccer Enhancing Premier League Coverage for 2011 12 Season

What do you think of the new FOX Soccer logos and branding? Share your feedback in the comments section below.

Personally I think it’s a breath of fresh air and feels a lot closer to the main FOX look-and-feel. It’s also a good sign that FOX Soccer has decided to launch the new name and new logos and branding to coincide with the 2011-12 Premier League season, which is definitely FOX’s pride and joy. Let’s hope, at the same time, that more thought is given to the pre-match and half-time coverage (as well as post-match coverage) to raise the bar and get closer to the standards that other networks such as ESPN have reached.

Now that there’s the new name and new logos, FOX Soccer has an excellent opportunity to improve its overall production and to make it a must-see channel not only during a game but before it, at half time and after it.


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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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