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Liverpool Dumps Adidas for US Company Warrior Sports, Says Report

warrior sports Liverpool Dumps Adidas for US Company Warrior Sports, Says Report

Liverpool secured the biggest kit deal in English soccer history today after it was revealed that the Anfield club had signed a deal with Warrior Sports, according to The Daily Mail. The agreement will net Liverpool a staggering $41 million a year (£25 million), which smashes the previous record of Nike’s £23.5 million deal with Manchester United.

If you’re wondering, like me, who are Warrior Sports, they’re a US-based sports uniform company who specialize in uniforms for lacrosse teams. They also create hockey uniforms. Warrior Sports are headquartered in Warren, Michigan. In 2004, they were acquired by New Balance. And in 2007, they acquired Brine Sporting Goods. Brine is a more well-known soccer brand in the United States, where Brine soccer balls, goalkeeper gloves and shin-guards are quite well-known.

While the £25 million a year kit deal is twice as much as what Liverpool were getting from Adidas, my biggest concern is whether Warrior Sports can create a professional and aesthetically pleasing soccer kit. The first new Liverpool kit designed and manufactured by Warrior Sports will debut in the 2012-13 season, so they will have plenty of time to perfect the design.

According to The Daily Mail, Liverpool sell approximately 900,000 shirts a year. Only Manchester United, Barcelona and Real Madrid sell more soccer shirts.

While 25% of Premier League clubs are owned by American companies, American businesses are getting their share of the action when it comes to securing kit deals with Premiership clubs. Under Armour recently signed a deal with Tottenham Hotspur beginning with the 2012-13 season. Several clubs in the Premier League wear Nike, an American company. Many clubs wear Umbro, a brand which is owned by Nike. Adidas and Puma, meanwhile, are German companies.

Liverpool Football Club or Fenway Sports Group have yet to confirm the Warrior Sports news.


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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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