Two weeks ago EPL Talk revealed that Fox Football Fone-In was cancelled and that Kyle Martino was moving from ESPN to Fox to start up a new show in its place. And now we have seen confirmation of the news in an article published by the Associated Press as well as some insight in regards to the theme of the show.

The new show, which will be named Soccer Talk Live, will premiere on August 16 and will cater to fans of soccer and pop culture. Martino said that the show will attempt to meld together hard-core soccer supporters who watch every Premier League game with viewers interested both in Lindsay Lohan and Portugal and Real Madrid star Cristiano Ronaldo.

He envisioned the format including elements of “The Daily Show,” “The Best Damn Sports Show” and “SportsNation.” “This is the first move for Fox to say we want to create something that will compete with the ESPNs of the world,” Martino said.

The concept is interesting. But I want to reserve judgement until I see the actual show itself. The question that is running through my head is, “Who is the demographic for this show?” Martino mentions that the show wants to attract die-hard soccer fans, but would those fans have the patience to hear talk about Lindsay Lohan? What’s your opinion? Share your feedback in the comments section below.

UPDATE: More details have been released about the show earlier this morning. Soccer Talk Live will also feature Temryss Lane who will contribute a weekly feature segment exploring the world of soccer with those who play and support the game passionately.

The show is described as “a fast-paced, entertaining, hour-long studio show airing every Monday from August through May. Martino’s guests will range from world-class athletes to musicians, actors and authors, all discussing their passion for the beautiful game and how soccer impacts their lives.” The show’s first guest on August 16 will be Landon Donovan.

Again, my concern about the show is the demographic they’re going after. Having a show about teenage heartthrobs such as Lindsay Lohan and Cristiano Ronaldo coupled with content for hardcore soccer fans sounds like it’s aimed at a much younger audience. Hardcore soccer fans, for the most part, don’t have much interest in pop culture, so it’s extremely important that the quality of guests they bring on the show are appropriate and would be of interest to hardcore soccer fans. Landon Donovan is a good start, but I’ll be interested to see who they have lined up for future shows.