West Ham United has unveiled their new home shirt for the 2010/11 season.

Designed and manufactured by Macron, the shirt is a combination of retro and modern. It features a retro turn-down collar, as well as the Hammers symbol both at the bottom of the collar and on the back. The claret shirt features blue sleeves and the sponsor’s name on the front of the shirt.

Macron and West Ham United have made the wise decision to stick to a formula with this shirt. They’ve created a shirt that is West Ham United through and through. Something that supporters can be proud of. And something that is very recognizable as being a Hammers shirt.

What do you think of the new West Ham home kit? Click the comments link below to share your opinion.

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