Sky Sports often make a fool of themselves by hyping their own programming to such an extent that they can hardly ever live up to their promises. But, they recently released a new promo in the United Kingdom which caught my eye because it’s extremely well done, irreverent, creative and conjures up great memories of childhood.

So, take a gander at the above video to see how Sky Sports is promoting its upcoming season of soccer. And to see what Martin Tyler, Richard Keys, Andy Gray and other pundits get up to.

Thanks to EPL Talk reader John Griffin for the news tip. Send your tips to thegaffer[at]epltalk[dot]com