West Ham United Launch Away Shirt for 2010-11 Season

West Ham United officially launched their new away kit for the 2010-11 season Thursday. But I have a big problem with it.

Macron, the shirt manufacturer, and West Ham began with a good idea. They took a classic away Hammers jersey (see picture below with Bobby Moore wearing it), but they ruined it. You’ll notice in the picture below that the claret and blue horizontal lines across the chest are much higher up than the new away jersey (pictured above). West Ham and Macron obviously couldn’t find in a way to have the horizontal lines higher up the chest otherwise it would run right across the sponsor’s name.

So, they came up with a solution where the horizontal lines are moved down while the sponsor’s name sits on top of the lines and is featured front-and-center. The issue with this is that it ruins the design of the shirt. The horizontal claret line seems to almost underline the sponsor’s name. Yes, sponsorship is vital but in this particular case, it ruins the design of the shirt. Macron would have been better suited to scrap the design and come up with something completely different.

What do you think? Share your feedback about West Ham United’s new away shirt in the comments section below.

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15 thoughts on “West Ham United Launch Away Shirt for 2010-11 Season”

  1. It’s actually pretty nice. I especially like how it doesn’t have any premier league logos on it. That’s a sure sign they’re going down.

    1. Yeah it’s nice shirt, although most white shirts in the premier league seem to be ruined by a stuffed turkey standing on a basketball.

  2. Money talks, so I’m not surprised.

    Plus, West Ham probably doesn’t have all the leverage in the world to negotiate with their sponsor given their financial situation.

  3. I think ruined is a bit extreme. Yes, it isn’t exactly the same as the original, but I still think it is clear where the inspiration came from, and the current shirt looks nice.

  4. Jay says it all. When Pony brought back the equally famous away blue shirt in the mid 90’s, they placed the “Dagenham Motors” sponsor through the hoops.

    Yes, it looks a bit off, they probably should have pushed the hoops and sponsor up a little but I wouldn’t say it has been ruined. It is still a damn good away shirt.

  5. Pablo Barrera will look good in that. Its hard to find nice soccer jerseys. these days.

    FYI, i emailed these guys today and they where saying that they will be interviewing the English FA in the next two weeks to talk about the financial problems in England http://www.beyondthepitch.net

  6. Lets not forget a few things… West Ham had zero cash last fall, But they needed players and they turned to Sbobet for upfront payments to sign Diamante.

    They also have renamed the Bobby Moore Foundation Cup the Sbobet Cup…
    money from the game now goes to the Academy.

    So while the kit may not be the classic with no sponsor.. it is very reflective of where West Ham are… and before the idiot Spuds jump on us… let me just point out that Harry is West Ham and only milking your lot for every cent he can… and he’s also got some real bad advice post West Ham….

  7. Really ugly – way too much “going on”… the horizontal stripes would be cool on their own, but along with all the other stuff (the sponsor’s name, which seems too big, the sponsors little figurine logo, the over-sized Macron logo, the bulky cuffs), the whole thing looks way too cluttered.

    Just out of interest, how do Sampdoria incorporate the horizontal band and sponsors logo and still look cool? That’s the model to follow.

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