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Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

All 32 Nations Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

One of the many aspects of ESPN’s World Cup advertising campaign I’ve enjoyed most so far has been the beautiful murals the TV network has used both in banner advertising and promotion for the biggest sports tournament. If you haven’t seen them yet, take a look at all 33 murals that were designed by ESPN’s agencies, Wieden+Kenny and AM I Collective. Thirty two were designed for every participating country and there’s one mural (pictured above) that is the main one for the 2010 World Cup.

According to ESPN, “Each painting brings to life the story of that nation. The look of the artwork is inspired by hand-painted African art found in the streets and townships across South Africa, and the entire African continent.”

I was fortunate to receive an overnight shipment from ESPN which features many of the posters from the 32 countries. Here are my top 15 favorites:

15. Brazil

Brazil Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

14. Denmark

Denmark Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

13. England

England Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

12. Germany

Germany Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

11. Honduras

Honduras Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

10. Italy

Italy Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

9. Ivory Coast

Ivory Coast Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

8. Mexico

Mexico Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

7. Netherlands

Netherlands Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

6. New Zealand

New Zealand Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

5. Paraguay

Paraguay Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

4. South Africa

South Africa Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

3. Spain

Spain Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

2. Switzerland

Switzerland Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

1. USA

USA Best 15 World Cup Murals from ESPN's 2010 World Cup Ad Campaign

As you can see, these murals are works of art. They’re absolutely beautiful. And, not only that, but they’re very creative and colorful too. The amount of detail that goes into them is incredible. And each of them is very unique which is extremely hard to do when you’re tasked with creating 32 different ones.

Unfortunately, though, the murals are only for promotional purposes and are not available in stores. They’ll obviously be collector’s items for anyone who can get their hands on. And they’re a perfect example of the dedication, time and care that ESPN has put into this wonderful tournament. Kudos to ESPN and its agencies.


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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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