Fox Sports International sent me a package last week to promote Fox Soccer Plus. You can watch me open the package to reveal what’s inside. It definitely took me by surprise.
The package is part of a marketing campaign called Fox Soccer Plus Rowdies. The aim seems to be to inform potential advertisers about the availability of Fox Soccer Plus and how 62 million plus people in America want soccer.
While Fox Soccer Plus isn’t available on most TV providers in the United States, I have to say hats off to Fox for putting together a package that definitely will open people’s eyes to the growth of the sport in this country. Plus some of the videos on the Fox Soccer Plus Rowdies site are pretty humorous.
What do you think of the campaign? Do you think it’s a good idea and will it be effective? Share your feedback in the comments section below.