Everton has unveiled their new away jersey for the 09/10 season, and it’s bound to generate a lot of debate — whether positive or negative.
Everton’s new away kit for the 2009-2010 season will be black with pink horizontal stripes. Not only does the entire kit feature pink quite prominently, but even the Everton crest is in pink instead of the traditional blue and white.
Robert Elstone, Everton’s CEO commenting on the new range said, “We wanted to make a real statement with our playing strips this season. It was our intention to reference the Club’s past along with ensuring the designs had a contemporary modern feel.
“We have received many favourable comments on the style of the home strip and we are hoping for more of the same with our away kit. We wanted a much bolder design than previous seasons and our partners have been able to achieve this by integrating the pink into the black shirt design.
“Whilst we know it is a move away from our more traditional away kits of recent years, we are expecting this one to be even more popular amongst supporters.”
Everton will wear the new striking all black design for the first time away at Coventry City for a pre-season testimonial match on 2 August.
The new kit features an futuristic design which takes inspiration from one of the first ever Everton Football Club kits worn by the legendary Black Watch. It’s interesting to note that the Black Watch design, which can be seen here, was the home kit from the 1880-81 season, and not the away kit.
Designed and manufactured by Le Coq Sportif, the new kit is bold and edgy. Personally, I like it, but I can imagine that many Everton supporters will be not satisfied. Also, is the addition of pink to the away kit something that would be accepted in Europe but would be something that a traditional American sports team would never adopt?
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