A number of Bundesliga games for the 2009-2010 season will be shown on ESPN, ESPN Deportes and ESPN360, according to The New York Times.
Under a similar deal that ESPN negotiated with GolTV, where GolTV sublicensed some of its La Liga games for the 2009-2010 season, GolTV will sublicense a number of Bundesliga games to ESPN.
Although the number of games to be shown on ESPN is yet to be determined, this is a huge coup for German club football in the United States and will definitely give the league the exposure it deserves as one of the most underrated leagues in the world.
It’s also a win-win for ESPN and GolTV. It elevates ESPN’s credibility as being serious about soccer, as well as bringing the Bundesliga into more homes in the United States. And for GolTV, it’s much needed cash to help pay for expensive TV rights as well as to help increase the visibility of the network especially if ESPN and GolTV work together to cross-promote the league and its networks.
Expect an official announcement from GolTV in the next few days.