Gulati-Garber photo by Kevin Joseph
So we’ve passed the first day of what will be a long summer of MLS/MNT/FIFA fixture congestion. We’ve all heard the discussion before about the MLS schedule and its position that it is impossible for the league to avoid fixture congestion and unable honor FIFA international days.
Without getting into the whole winter/summer, apertura/clausura and a host of other ‘new’ scheduling models, I thought I’d try to examine one of the arguments the league has put forth; i.e. that all games deferred would have to be rescheduled mid-week and that the loss of revenue would be crippling.
So I banged together a few numbers from 2008 to see what it told me. 42 games were played Mon-Fri as follows:
|2008 Weekday Games|
|Monday – 1|
|Tuesday – 0|
|Wednesday – 9|
|Thursday – 27(ESPN Thursday nights)|
|Friday – 5, 3 of which were played on July 4|
Here you can see the average attendance for weekends(Sat and Sun) and weekdays and the average differences. The average difference is then multiplied times the number of weekday games.
|Avg||GP||Avg||GP||GP times Avg +/-|
|Chivas USA||13,506||13||25,572||2||12,066||24,132||Blanco and Beckham|
|Los Angeles||25,648||11||27,000||4||1,352||5,407||July 4|
|New England||16,834||10||19,074||5||2,240||11,199||dbl header – int’l friendly|
|NY Red Bull||16,386||14||9,521||1||-6,865||-6,865|
|Real Salt Lake||16,688||10||15,163||5||-1,525||-7,623|
What can we say about these numbers? The first one that jumps out is Chivas USA’s massive increase in the average when Blanco and Beckham were the opponents. Just goes to show that if you bring ‘the goods’, people will come out on a weekday.
Let’s look at the three teams that had 5 weekday games, a full third of their home schedules, FC Dallas, New England and Real Salt Lake. RSL fared better than Dallas, but both suffered from reduced averages, while New England paired up one of its weekday games with an international friendly featuring Brasil v Venezuela. That game drew over 54,000 which was enough to put them in the positive column for their weekday games.
If you sum the extended numbers you come up with a deficit of 63,866 over the 42 weekday games. That would be part of MLS’s argument. Some teams would not tolerate the loss in revenue. But it’s clear that if create a marketable item, either with a big draw player, or an intriguing event to pair with an MLS match, the attendance deficit argument looks to be very flimsy.
Now what happens on actual gameday? Besides the fans getting an inferior product with many of the top stars on international duty?
Here are the attendance comparisons to 2005 on the first MLS/WCQ conflict day.
|World Cup Qualifier Same Day Attendance v Average|
|6/4/2005||05 Avg||6/5/2009||09 Avg|
|Real Salt Lake||40,589||18,037||19,546||14,629|
I can imagine a bean counter at MLS thinking – ‘well, the overall numbers are up, we can live with this’. And if you are a team owner that hasn’t marketed a ‘conflict match’ successfully? Well with the very closely held financial structure governing MLS, with revenue sharing and the like, it’s hard to tell how much an individual team’s finances are effected. But one thing is certain; more fans in the stands means more in the till.
So how did RSL get such a big gate in ’05 which led to a larger total than the 5 teams would have normally averaged? They paired their game with the USA/Costa Rica WCQ.
And this year we can see that again the 4 four teams that played on WCQ day exceeded their normal average. Again RSL did the deed, this time with a David Archuletta concert that followed their match.
Would US Soccer pair a WCQ with and MLS match again when they can draw over 55,000 and keep all of the money? I don’t know, but since SUM(Soccer United Marketing) and US Soccer are joined at the hip, a bit of wrangling should be in play. And would RSL sell out again if the same game and concert were moved to a weekday? Why not?
Oh yeah, the TFC game might be irrelevant, given that Canada is not in the Hex and because the game ended a couple of hours before the USA match began, but it was an MLS game played on WCQ day, so I included it.
This post doesn’t address the congestion issue that would inevitably occur. More weeks with multiple games exposing the lack of depth with the current roster rules and restrictions. But that’s for another discussion. But as for the game day conflicts …
It seems apparent to me that teams could take 2 or 3 games that are in conflict with international schedules, reschedule those matches on weekdays, and with a bit of creativity offset any losses they might incur with a standalone weekday match. Past experience shows that you only have to hit it big once to make up for a lot of shortfall. I think this shows that there is still a lot of room to move without hurting the league that will permit it to do a much better job of minimizing MLS/international match conflicts. More fannies in the seats. Less games with teams missing their stars. What more could you ask for? Scratch that, the lists are long.
Am I missing something here?