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Fox to Broadcast 7 Hours Of Sky Sports Champions League Coverage

fox soccer channel1 Fox to Broadcast 7 Hours Of Sky Sports Champions League CoverageWhat do you do if you’re the programming director of a soccer channel and you don’t have the TV rights to this year’s Champions League Final featuring the giants of Manchester United against Barcelona? If you work at Fox Soccer Channel, you provide seven hours of live coverage from Sky Sports.

That’s what Fox Soccer Channel has planned for next Wednesday, May 27th, 2009. The broadcast of Sky Sports News on Fox Soccer Channel begins at Noon ET and will run through 7pm ET. During that time, Sky Sports will feature a team of reports on the ground live from Rome and expert analysis from its studio guests.

For most viewers in the United States, many of them may tune in to Fox Soccer Channel to watch the Sky Sports coverage from Noon to 2:30pm ET, switch to ESPN2 for the game from 2:30pm to 5pm, and then switch back for two hours to see Sky’s concluding coverage from 5-7pm ET.

Since Fox Soccer Channel is now being rated by Nielsen, the strategy is pretty smart. The cost to broadcast the Sky Sports coverage is probably minimal to Fox since they’re owned by the same parent company, News Corp.  Plus there’s very little overhead to Fox to air the feed.

The coverage from Sky Sports News is the typical sensationalized, over-dramatic and uneducated drivel. But it’s better than reruns of Premier League World or Wigan against Bolton.


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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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