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WOLF Review

arseroo screenshot Review

There’s no doubt you’ve experienced the same frustration. You go to Google and search on a specific phrase for your favorite Premier League club, click the ‘Search’ button and wet your lips in anticipation. Except, the search results don’t show the listing you were expecting. You try again with a different search phrase thinking that this time, yes this time, Google will understand your logic. But the results are different but still don’t pinpoint what you were hoping to find.

Fortunately, the folks over at have come up with a unique solution. They’ve created a different customized search engine for nine of the teams in the Premier League. Each one is coined with a name that relates to the club. So, for example, the Arsenal customized search engine is, the Aston Villa one is and so on.

I decided to take the search engine for a spin, and started with the first of the nine —

For the first search I did, I thought I’d push the engine to its limits to see how well it comprehended a very important Arsenal specific search term, but something which could be misinterpreted for something else. I typed in “Michael Thomas” (the name of the famous Arsenal player who scored the injury time winner by the Gunners to win the league in the 1988-1989 season at Anfield).

At the same time, I went into Google and typed in “Michael Thomas.” Because Google has no context about what you’re searching for, it doesn’t know which Michael Thomas you’re searching for. On the first page of the results, I got listings for,,, and so on. Above the fold on the first page of the Google results, there was only one search engine result for the Michael Thomas I was searching for, and that was his Wikipedia entry.

Using, the search results were completely different. Out of the 10 listings on the first page of search results, eight of them were specific to the Michael Thomas of Arsenal. There was the video of him scoring the goal at Anfield. There were articles about him from The Guardian and The Daily Mirror, a one page tribute from ArseWeb and much more.

Just this one example shows how beneficial the search engines from Footballrama are. They’ll save you time, provide you with more relevant searches and are designed by football fans for football fans.

Currently, the nine clubs that have their own search engines from Footballrama are Arsenal, Aston Villa, Chelsea, Everton, Liverpool, Manchester City, Manchester United, Newcastle United, Tottenham Hotspur and West Ham United.

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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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