I´m Sick Of The Media!!!
Yes, I said it. Those who have a problem with it, well take a number and get in line.
It sounds a little hypocritical on my part as they are part of the reason I am able to write on this blog, but let me explain myself. I´m sick of the media from the perspective that they can’t get their story right. I hear Cristiano Ronaldo is a done deal. Cristiano Ronaldo hates Real Madrid. Cristiano Ronaldo is madly in love with Manchester United. Cristiano Ronaldo is Pedja Mijatovic’s lovechild. The same thing goes with Kaká.
I mean for goodness sakes. Get your information right. Get your sources right. Hell, get your story right. I mean the Spanish media (particularly in Madrid) made the Caroline Kennedy faux pas look like journalistic gold. Now they are going to new depths to try to sell their newspapers. I mean there are days in which those pieces of paper would be more useful as wrapping paper or toilet paper. It might not be the clubs that are shooing away these players, it’s the media that act like psychotic one-night stands looking to get married. I mean for the Madrid press to camp out at Kaká’s house and wait for him in order to ask him if he “would like to go to Real Madrid.” Well, if he doesn’t go to Spain, you can see why.
As I said, anything to sell papers.
I mean in the cover of Tuesday’s Sport, Lluis Mascaró compared Josep Guardiola to Barack Obama. He compared the fact that Guardiola, like Obama, was going to change the world. I mean…uh…you know what, I am not wasting characters on this issue, you come up with your own conclusions.
I talk to old school newspaper guys and they seem to want to ball up and cringe every time you talk to them about how the way reporting is done. If things are done that way here in the US, imagine how crazy they get in other countries. They throw stuff out there and hope that one sticks. They are just as bad as the religious nuts that say that this is the year the world ends. They are just as crazy as the people that say “this is the year Fidel dies”. Unfortunately for the rest of us, they will be right eventually- and God help us when they are.
I listen to various radio shows and they come up with this information. One of the shows that I listen to is that of Fox Spors en Español play by play guy Mariano Closs. Although it is one of the most entertaining shows out there, it’s his way of breaking news that irks me.
“A friend told me”.
“Someone told me”.
“A little birdie told me”.
Those are code words for “breaking news” in the eyes of the producers. Of all of the news that he has supposedly broken news from reliable sources that end up making them eat crow. In other words, it’s all about the ratings.
It’s all about bringing people in nowadays. It’s not about being the most effective communicator or be the one with the most outrageous headline that will make a publication number one. In order to do this they will say anything regardless of who they ruin.
As far as that is concerned, L’Equipe is king. Although they have settled down in the past couple of years, they were the self-proclaimed doping police. Everyday we saw a new athlete that was being indicted by their merciless pages. One after one, athletes like Lance Armstrong, swimmer Ous Mellouli, Ian Thorpe were paraded through a walk of shame that ended up being a sham. These types of media will never tell you about the hundred misses, only one that they make.
Look, one percent accuracy sucks in any profession- except sports journalism. This aspect of the profession is what makes the one that want to do things the right way look bad. Don’t get me wrong, we need media. The problem is when the members of the media make the pages of their papers sound like a mental masturbation instead of brainstorming and proper work.
It is a shame because as the profession of journalism is at a crossroads, many still believe that